![]() Advertising, creating visual content, music videos to grow your channels instead of putting all of your budget into something that isn’t going to give you the fanbase that you ultimately need.” ![]() “If you have money that you’re able to reinvest into your career, then reinvest it into channels that are going to actually provide a return that is long-term. “Don’t do artificial streaming, that’s my big message!,” says Dee Childs of Reach Records. Spotify says its only fair that every artist has a chance to earn income and fake streams take royalties away from hard-working artists on the platform. Legitimate streams are exactly what it sounds like – someone clicked on your music in Spotify to listen out of interest. “We have a huge team of engineers and researchers working on detecting, mitigating, and removing artificial streaming activity across Spotify so we can protect artists and their legitimate streams,” says Sarah Childs. Spotify tracks unusual listening patterns and flags streams that are potentially suspicious. How prominently will Lacy figure in the forthcoming noms? Stay tuned.Artificial streams from bots and hijacked accounts are fake streams and they hurt the music industry as a whole. This, of course, is precisely the sort of artist the Academy says it wants to honor. “He is true to himself in a world where that is increasingly challenging, especially as an artist. “Steve’s character is Steve,” Airaudi says. “Steve is ambitious and has a clear vision of who he is and where he wants to go and part of that was working with us to maximize the ways to get his music exposed to the most ears possible.” “To be clear, all the credit here goes to Steve, who is his own architect,” Edge elaborates. “We wanted him to have all three and, core to our culture, wanted him to have infinite creative freedom and importantly, time to make whatever he wanted to make.” “Steve understands his ambition well and that it requires resources, scale and people who understood his art,” Fleckenstein insists. RCA boss Peter Edge says the artist “represents something in short supply, a musician of extremely high quality with a specific voice who is able to connect with so many people" and that he's "incredibly hopeful that because of Steve’s unique talents, he's recognized by the Grammys in a wide variety of categories, as he deserves to be.”Īs such, adds label COO John Fleckenstein, “Our role was to bring fans to him, not him to fans.” Touring the world with The Internet as a teenager also didn’t hurt his growth as an artist and as a human experiencing the world.” “From there he has kept his circle tight, but when that creative circle includes Kendrick, Solange, Beck, Ye and Fousheé, that’s an incredible knowledge pool. ![]() “In the early days, in high school, he was literally making music on his phone” while working on the aforementioned Ego Death. “Steve has always done what he feels,” offers manager David Airaudi. JCOLE SPOTIFY CODE MACCole, Mac Miller and Kali Uchis, among other acts. ![]() With Gemini Rights, Lacy has clearly hit a new creative plateau, as affirmed by critical raves from the likes of Rolling Stone (four stars), The Guardian (five stars) and Pitchfork.Īs if all that weren't enough, he's also served as a producer for Kendrick Lamar, J. The 24-year-old singer-songwriter and guitarist, a native of Compton, began his career with innovative Odd Future troupe The Internet (who earned a Grammy nom for Urban Contemporary Album with 2015 set Ego Death) and followed up its imaginative work with a handful of celebrated indie solo releases. Which is why the Grammy buzz surrounding him has become deafening. The genre-blurring jam throws R&B, alternative rock, twisty pop and more into a blender, much like the rest of Lacy’s acclaimed 2022 album, Gemini Rights ( L-M/ RCA). and #3 global and camping out at the top of our Overall Song Streams chart for nine straight weeks. chart for 66 days, a 2022 record (and hitting Top 15 global) reaching #2 at Apple Music U.S. ![]() His “Bad Habit” is unquestionably one of the biggest records of the year, having banked nearly 350m streams worldwide sitting at #1 on Spotify’s U.S. Success, timing, quality, history and that je ne sais quoi: Steve Lacy is Grammy bait personified. ![]()
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